The 2026 iteration of THAIFEX – ANUGA ASIA, held in Bangkok from May 26 to 30, has been hailed as a resounding success, attracting a record 158,243 visitors and generating a staggering THB 136.54 billion (USD 4.13 billion) in trade value. Despite global economic challenges, the event saw a surge in exhibiting companies, with 3,590 participants from 56 countries occupying 6,710 booths, a 10% increase from the previous edition.
Growth Across the Board
This year’s event expanded its footprint, filling all 12 halls at the IMPACT Muang Thong Thani venue and sprawling into the IMPACT Forum Hall 4, boasting a total exhibition area of 140,000 square meters. The growth was not just in size but also in participation: 1,385 Thai exhibitors and 2,205 international exhibitors showcased their products across nine product segments, from Food Technology to Fine Food.
The event welcomed visitors from 148 countries and territories, with Thailand, China, the UAE, Andorra, and the UK leading the top five purchasing markets. Fine Food, Food Technology, Drinks, Fruits & Vegetables, and Sweets & Confectionery were the most in-demand product categories, with visitors seeking out the latest innovations and trends in these sectors.
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Business Activity and Innovation
THAIFEX – ANUGA ASIA 2026 served as a dynamic hub for business connections, with over 94,000 trade visitors seeking new suppliers and opportunities. Exhibitors and visitors engaged in lively business discussions across every hall, driving a positive and optimistic atmosphere. The event also hosted a myriad of special activities and showcases, including:
- The Food Arcade, which showcased over 70 innovative products in medical nutrition and personalised nutrition developed by Thai entrepreneurs, highlighting Thailand’s potential as a future food producer.
- The Halal Showcase, featuring high-quality halal food products certified by recognised domestic and international authorities, catering to the growing global halal market.
- The Thai Halal Pavilion, which highlighted the capabilities of entrepreneurs from Thailand’s five southern border provinces and presented innovative halal products with strong export potential.
- The Thai SELECT Pavilion, showcasing products carrying the Thai SELECT mark, promoting the quality of Thai food and expanding opportunities in international markets.
- The Organic Showcase, featuring certified organic food products, reinforcing the importance of quality, safety, and sustainability in the food industry.
- The New Product Street, bringing together products launched within the past 12 months in a dedicated zone, making it easier for buyers to discover the latest market introductions.
- The Taste the Future zone, which transformed innovative ingredients featured at the exhibition into food concepts and menu creations, demonstrating their commercial potential.
- The THAIFEX – Anuga Trend Zone, developed in collaboration with Innova Market Insights, providing valuable insights into emerging trends and developments across the food and beverage industry.
- The THAIFEX – Anuga tasteInnovation Show, showcasing finalist and award-winning products, allowing buyers to discover the exhibition’s most innovative products in one location.
- The Future Food Experience+, which delivered expert insights, strategic perspectives, and key trends shaping the future of the food industry through knowledge-sharing sessions with industry leaders.
- The THAIFEX – Anuga Startup, presenting food innovations from emerging entrepreneurs and start-ups with strong growth potential.
- The Thailand Ultimate Chef Challenge, providing an international culinary competition platform for professional chefs and rising culinary talent, adding to the event’s vibrancy and energy.
The event’s success has solidified its position as a trusted global food trade platform, with both exhibitors and visitors expressing high levels of satisfaction. The next edition of THAIFEX – ANUGA ASIA is set to take place in 2027, building on the success and lessons learned from this year’s record-breaking event.